Custom Web Applications

With the right applications your website can be a key member-service channel at much lower cost than your stores or call center.

The Newland Group has proven that with the right applications, club websites can generate revenue exceeding that from all branch locations combined.

The era of the website as a brochure is over. Today's users expect your website to be a place where they can perform any action available to them in-store or over the phone. 

Your Membership department likely spends a significant portion of the annual budget on email campaigns to drive traffic to the site. They need applications that will monetize that traffic by providing a quick and easy user experience when they follow your call to action.

Newland designs custom web applications that:

  • Interact with users in an easy, intuitive, secure and responsive manner
  • Communicate with local and remote databases
  • Function correctly even if the remote databases are unavailable

What is a Web Application?

Web applications include Yahoo Mail, Google Maps, Facebook, e-commerce applications like Newland's My Account and many others.

There is some overlap between website and application design – both use word and graphics in HTML - but the design is far more technical for applications due to the complexities required to support business logic. Applications also need to address security, scalability, storage of information, session state and performance.

Learn more about the differences between websites and web applications. 

Web Site

Web Application

Can never be implemented as a desktop application. The non-web instance of the information is a document.

May have exactly the same function as a desktop application. It may in fact be a desktop application with a web interface.

Content focused, the core part of the site is the design, written content, and images.

Function focused. The core part is the business logic on how the site functions.

Created by writers, designers, HTML web developers.

Create by software developers, interaction designers, business analysts, and HTML web developers.

Pages are independent of each other. Changing or adding new ones in as little or no effect on other pages around them.

Pages are related and contain state, which influence how they behave. Changing or adding new ones could have side effects and requires thought and testing.

Can contain nothing but a collection of static pages, or may access content from a database but will rarely, if ever, save information to a data base.

Contains mainly dynamic pages which both read and write information to a data base.

Do not connect to remote systems.

Often connects to remote systems, introducing dependencies, performance, configuration, and stability challenges.

Do not integrate into legacy and third party systems.

Often integrates into legacy and third party systems. These involved software development challenges and data migration issues.

Scaling the site for many users just requires using more web servers and a load balancer.

In addition to a adding more servers and a load balancer scaling relies on good software design, database optimization, and server configuration.

Updates to the site are fairly simple can be done just by editing a file or modifying content.

Updates to the site require deploying new code, making sure logged in users are not affected, database scheme changes are handled properly, and there are no new bugs introduced.